Thursday night is Dragons’ Den night on BBC2, and it’s compulsive viewing for many investors. You may envy the Dragons’ position — I know I do — but in practice we face a similar situation every time we invest.
Most of us are not as rich, but we still have an array of businesses pitching for our money, and we can apply a similar decision-making process to seeing who gets it. You’ll notice that the Dragons tend to have a checklist:…