A few years ago no-one had ever heard of ING Direct here in the UK. And then suddenly the Dutch-owned bank swooped into the savings market grabbing headlines and customers by the bucket load with its ‘open, honest and simple approach’. One respectable savings rate for all regardless of how much is invested and three years later, ING now has a customer base of one million savers.
And now it’s turning a beady eye on to the mortgage market with, they claim, a ‘no frills’ home loan. Or, rather, two of them….