Google has recently published a list of the top 1,000 most visited sites on the web, based on unique visitors, taken from their Ad Planner data.
To see the most visited finance sites, we’ve filtered the list to just include a few finance-related categories. Whilst the nature of the data and categorisation means it won’t be completely comprehensive or accurate, because it’s Google data, and used to sell ad space through Google’s advertising platform, it should give us a good idea of the finance sites that get the most visits worldwide.
Here’s the results for April 2010:
| Rank | Overall | Site | Category | Unique Visitors | Page Views |
|---|---|---|---|---|---|
| 1 | 39 | paypal.com | Merchant Services & Payment Systems | 49,000,000 | 1,900,000,000 |
| 2 | 82 | alipay.com | Banking & Personal Finance | 26,000,000 | 660,000,000 |
| 3 | 93 | bankofamerica.com | Banking & Personal Finance | 24,000,000 | 2,300,000,000 |
| 4 | 125 | chase.com | Banking & Personal Finance | 19,000,000 | 2,100,000,000 |
| 5 | 170 | hexun.com | Investing | 16,000,000 | 140,000,000 |
| 6 | 235 | americanexpress.com | Credit Cards | 12,000,000 | 370,000,000 |
| 7 | 274 | wellsfargo.com | Banking & Personal Finance | 11,000,000 | 1,300,000,000 |
| 8 | 288 | irs.gov | Accounting & Tax | 11,000,000 | 340,000,000 |
| 9 | 362 | tenpay.com | Merchant Services & Payment Systems | 9,000,000 | 110,000,000 |
| 10 | 416 | ccb.com.cn | Banking & Personal Finance | 8,300,000 | 73,000,000 |
| 11 | 425 | ccbill.com | Merchant Services & Payment Systems | 8,200,000 | 50,000,000 |
| 12 | 427 | capitalone.com | Banking & Personal Finance | 8,200,000 | 410,000,000 |
| 13 | 442 | cmbchina.com | Banking & Personal Finance | 8,100,000 | 73,000,000 |
| 14 | 501 | in.com | Investing | 7,400,000 | 89,000,000 |
| 15 | 550 | accountonline.com | Merchant Services & Payment Systems | 6,700,000 | 210,000,000 |
| 16 | 554 | xe.com | Currencies & Foreign Exchange | 6,700,000 | 110,000,000 |
| 17 | 579 | mt.co.kr | Investing | 6,200,000 | 31,000,000 |
| 18 | 619 | wachovia.com | Banking & Personal Finance | 6,100,000 | 600,000,000 |
| 19 | 624 | rbc.ru | Banking & Personal Finance | 6,100,000 | 170,000,000 |
| 20 | 630 | citibank.com | Credit Cards | 6,100,000 | 270,000,000 |
| 21 | 650 | jrj.com.cn | Investing | 5,600,000 | 61,000,000 |
| 22 | 668 | 95599.cn | Banking & Personal Finance | 5,600,000 | 67,000,000 |
| 23 | 705 | mufg.jp | Banking & Personal Finance | 5,600,000 | 170,000,000 |
| 24 | 789 | abchina.com | Banking & Personal Finance | 5,100,000 | 46,000,000 |
| 25 | 831 | fidelity.com | Investing | 4,700,000 | 410,000,000 |
| 26 | 857 | boc.cn | Banking & Personal Finance | 4,600,000 | 42,000,000 |
| 27 | 939 | citicards.com | Credit Cards | 4,200,000 | 34,000,000 |
| 28 | 957 | 1link.ru | Merchant Services & Payment Systems | 4,200,000 | 16,000,000 |