Google has recently published a list of the top 1,000 most visited sites on the web, based on unique visitors, taken from their Ad Planner data.
To see the most visited finance sites, we’ve filtered the list to just include a few finance-related categories. Whilst the nature of the data and categorisation means it won’t be completely comprehensive or accurate, because it’s Google data, and used to sell ad space through Google’s advertising platform, it should give us a good idea of the finance sites that get the most visits worldwide.
Here’s the results for April 2010:
| Rank | Overall | Site | Category | Unique Visitors | Page Views |
|---|---|---|---|---|---|
| 1 | 39 | paypal.com | Merchant Services & Payment Systems | 49,000,000 | 1,900,000,000 |
| 2 | 82 | alipay.com | Banking & Personal Finance | 26,000,000 | 660,000,000 |
| 3 | 93 | bankofamerica.com | Banking & Personal Finance | 24,000,000 | 2,300,000,000 |
| 4 | 125 | chase.com | Banking & Personal Finance | 19,000,000 | 2,100,000,000 |
| 5 | 170 | hexun.com | Investing | 16,000,000 | 140,000,000 |
| 6 | 235 | americanexpress.com | Credit Cards | 12,000,000 | 370,000,000 |
| 7 | 274 | wellsfargo.com | Banking & Personal Finance | 11,000,000 | 1,300,000,000 |
| 8 | 288 | irs.gov | Accounting & Tax | 11,000,000 | 340,000,000 |
| 9 | 362 | tenpay.com | Merchant Services & Payment Systems | 9,000,000 | 110,000,000 |
| 10 | 416 | ccb.com.cn | Banking & Personal Finance | 8,300,000 | 73,000,000 |
| 11 | 425 | ccbill.com | Merchant Services & Payment Systems | 8,200,000 | 50,000,000 |
| 12 | 427 | capitalone.com | Banking & Personal Finance | 8,200,000 | 410,000,000 |
| 13 | 442 | cmbchina.com | Banking & Personal Finance | 8,100,000 | 73,000,000 |
| 14 | 501 | in.com | Investing | 7,400,000 | 89,000,000 |
| 15 | 550 | accountonline.com | Merchant Services & Payment Systems | 6,700,000 | 210,000,000 |
| 16 | 554 | xe.com | Currencies & Foreign Exchange | 6,700,000 | 110,000,000 |
| 17 | 579 | mt.co.kr | Investing | 6,200,000 | 31,000,000 |
| 18 | 619 | wachovia.com | Banking & Personal Finance | 6,100,000 | 600,000,000 |
| 19 | 624 | rbc.ru | Banking & Personal Finance | 6,100,000 | 170,000,000 |
| 20 | 630 | citibank.com | Credit Cards | 6,100,000 | 270,000,000 |
| 21 | 650 | jrj.com.cn | Investing | 5,600,000 | 61,000,000 |
| 22 | 668 | 95599.cn | Banking & Personal Finance | 5,600,000 | 67,000,000 |
| 23 | 705 | mufg.jp | Banking & Personal Finance | 5,600,000 | 170,000,000 |
| 24 | 789 | abchina.com | Banking & Personal Finance | 5,100,000 | 46,000,000 |
| 25 | 831 | fidelity.com | Investing | 4,700,000 | 410,000,000 |
| 26 | 857 | boc.cn | Banking & Personal Finance | 4,600,000 | 42,000,000 |
| 27 | 939 | citicards.com | Credit Cards | 4,200,000 | 34,000,000 |
| 28 | 957 | 1link.ru | Merchant Services & Payment Systems | 4,200,000 | 16,000,000 |
Wow, surprised to see Pay Pal so far out in front, I guess that is a reflection that the internet is used more for purchasing than researching banking and investing products etc.
I guess PayPal has the advantage of being an international service, and so gets traffic worldwide, unlike some of the other sites which are US or China only, for example.
That’s a fantastic list.
Rob, I wdoner why you (or Google) put http://www.in.com on this list? It’s a general-interest site in India, and not any more financial than USA Today.
P.S. Hello again from across the pond!
Hi Stephen,
Thanks for pointing that out (there may be others like that in the list) – it is indeed Google who have classified it as a finance site, although I think each site can fall into a number of categories. I’ll be keeping an eye out for such discrepancies in future months.
Rob.