Google regularly publishes a list of the top 1,000 most visited sites on the web, based on unique visitors, taken from their Ad Planner data.
To see the most visited finance sites, we’ve filtered the list to just include a few finance-related categories. Whilst the nature of the data and categorisation means it won’t be completely comprehensive or accurate, because it’s Google data, and used to sell ad space through Google’s advertising platform, it should give us a good idea of the finance sites that get the most visits worldwide.
Here’s the results for November 2010:
| Rank | Overall | Site | Category | Unique Visitors | Page Views |
|---|---|---|---|---|---|
| 1 | 33 | paypal.com | Merchant Services & Payment Systems | 45,000,000 | 2,000,000,000 |
| 2 | 102 | alipay.com | Merchant Services & Payment Systems | 21,000,000 | 1,300,000,000 |
| 3 | 110 | bankofamerica.com | Banking | 19,000,000 | 2,500,000,000 |
| 4 | 125 | chase.com | Banking | 18,000,000 | 2,300,000,000 |
| 5 | 182 | eastmoney.com | Investing | 12,000,000 | 730,000,000 |
| 6 | 212 | wellsfargo.com | Banking | 11,000,000 | 1,400,000,000 |
| 7 | 237 | hexun.com | Investing | 10,000,000 | 180,000,000 |
| 8 | 296 | tenpay.com | Merchant Services & Payment Systems | 9,000,000 | 230,000,000 |
| 9 | 327 | mt.co.kr | Investing | 8,200,000 | 45,000,000 |
| 10 | 353 | ccb.com.cn | Banking | 7,500,000 | 190,000,000 |
| 11 | 373 | capitalone.com | Credit Cards | 7,400,000 | 550,000,000 |
| 12 | 413 | pingan.com | Insurance | 6,800,000 | 45,000,000 |
| 13 | 414 | 95599.com | Banking | 6,800,000 | 190,000,000 |
| 14 | 500 | cmbchina.com | Banking | 5,600,000 | 96,000,000 |
| 15 | 501 | bloomberg.com | Commodities & Future Trading | 5,600,000 | 210,000,000 |
| 16 | 527 | jrj.com.cn | Investing | 5,600,000 | 130,000,000 |
| 17 | 578 | mufg.jp | Banking | 5,100,000 | 170,000,000 |
| 18 | 595 | ccbill.com | Merchant & Payment Systems | 5,100,000 | 42,000,000 |
| 19 | 621 | citibank.com | Finance | 5,000,000 | 300,000,000 |
| 20 | 667 | boc.cn | Currencies & Foreign Exchange | 4,600,000 | 120,000,000 |
| 21 | 713 | wachovia.com | Banking | 4,600,000 | 540,000,000 |
| 22 | 738 | credit-agricole.fr | Banking | 4,200,000 | 340,000,000 |
| 23 | 854 | discovercard.com | Credit Cards | 3,800,000 | 230,000,000 |
| 24 | 874 | etoro.com | Currencies & Foreign Exchange | 3,800,000 | 17,000,000 |
| 25 | 897 | kbstar.com | Credit Cards | 3,800,000 | 51,000,000 |
| 26 | 917 | mizuhobank.co.jp | Banking | 3,800,000 | 73,000,000 |
| 27 | 927 | caixa.gov.br | Banking | 3,500,000 | 450,000,000 |
| 28 | 933 | usbank.com | Banking | 3,500,000 | 410,000,000 |
| 29 | 969 | trialpay.com | Merchant Services & Payment Systems | 3,500,000 | 38,000,000 |
| 30 | 970 | hdfcbank.com | Banking | 3,500,000 | 130,000,000 |
| 31 | 983 | fidelity.com | Retirement & Pension | 3,500,000 | 450,000,000 |