AXA have come up with an innovative new ad that uses both a conventional print ad and an iPhone to plug their new iPhone app in Belgium.
It’s probably best to see the ad in action:
A simple, yet effective ad. As for the app, it’s been around in the UK for quite a while, and helps users to record details of car accidents and aids in making a claim. To be honest, the ad is probably more exciting than the app itself.
Via MediaMonkey