Motley Fool: A New Issue For The Long-Term
October 16th, 2006 | POSTED BY ROB
Information is becoming ever more important in the 21st century, and Experian (LSE: EXPN) is collecting information on you. It then sells this information to banks, insurance companies and all sorts of other businesses.
Experian is best known for credit scoring, but it also has information that can help businesses in lots of other ways. For example, it can help companies target their marketing efforts and stop them sending mail shots for, say, hot-water bottles to party-loving teenagers….
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