Have you ever been able to crack broker babble? For me broker speak has long been a source of mystery.
As a simple person, I can grasp the concept of “buy” and “sell” recommendations. To me, a “buy” means the shares probably look cheap, so it’s time to climb on board. The opposite of a “buy” is, of course, “sell”. This usually means the shares may look overvalued, so it may be a good idea to move on….