Memes roll across society. They take hold of the population, hollowing out people’s brains making them do things they wouldn’t normally – just like “Invasion of the Body Snatchers”.
The term was first defined by Richard Dawkins in his 1976 book “The Selfish Gene”. It is a “cultural unit”, such as an idea, that can be passed from one person to another. Like a gene, it replicates itself, sometimes mutating and transforming….
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