The Economic Naturalist: Book Review

I mentioned yesterday about my summer holiday reading, and that I’d picked up this book along with Tim Hardford’s The Undercover Economist. The Economic Naturalist by Robert H Frank aims to show how economics can be used to explain almost everything, and lecturer Frank uses questions submitted by his students as inspiration for the sections […]

Downbranding: Finding Cheaper Alternatives

Here’s an interesting post on downbranding – buying a less expensive version of a product which is available in 2 or more different brands. Possibly the best example of this is supermarket own brand food, e.g. baked beans. You know that it wouldn’t make sense for Tesco to run it’s own factories for producing everything […]