Motley Fool: Bonzer Car Insurance For Sheilas

If there’s a TV advertising jingle that has driven me mad over the last few months, it’s the one for Sheilas’ Wheels, the car insurance firm targeting women drivers. It might seem as if the company has been around for years, so ubiquitous is the jingle but in fact, it’s only just celebrated its first birthday.

Whether you believe it or not, it’s claimed that women are statistically better drivers than men. That’s not to say we don’t have as many accidents as men, it’s just ours don’t tend to cause as much damage as those involving male drivers because we don’t drive as fast! Hence the existence of car insurance companies exclusively for women. But do they really offer cheaper premiums?…

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