Motley Fool: Does It Pay To Be A Loyal Customer?

When I was talking to some of my colleagues yesterday about how loyal Nationwide customers are, they started talking about its TV adverts. I just nodded and grinned, then watched one on the Internet later to find out what on Earth they were talking about.

Watching the advert did two things. Firstly, it reminded me why I got rid of my TV. Secondly, it showed that Nationwide has nailed its colours to the mast when it comes to treating existing customers just like new ones. But then again I’d only just read from one source that Nationwide had done a U-turn on its ‘New Customers Only’ campaign….

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