Motley Fool: Ten Ways To Win With Shares

Almost every investor — from the lowliest private investor to the biggest City player — has one goal in mind: to beat the market by making superior investment returns.

Of course, taken as a whole, investors can’t beat the market, because, in effect, they are the market. Indeed, research shows that around four-fifths (80%) of private and professional investors fail to beat the index which they track, largely thanks to ‘breakage’ — the costs of buying in and out of shares….

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