Motley Fool: Hug A Hoodie, Love A Lout

For many of us, the word Burberry (LSE: BRBY) evokes images of baseball hats and anti-social behaviour, an unintended consequence of making an aspirational brand more accessible to the great unwashed.

The truth is, however, that this is a particularly British phenomenon, and Burberry is a worldwide brand that’s perceived differently in other markets. And while the trademark check is still a favourite of the Japanese salaryman, very few of whom are subject to ASBOs, a preview of the company’s Spring/Summer 2007 range shows another side to the business….

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