The Royal Bank of Scotland have launched a new microsite which hopes to improve its relationship with customers by openly communicating with them and the public on decisions, changes and processes.
In a desire for greater transparency, RBS would like people from all areas to share their opinions on current decisions and processes:
We’re working hard to make RBS one of the world’s most admired, valuable and stable universal banks. It’s all part of our Strategic Plan. Here, you can find out how we’re doing – and tell us what you think… This site is all about communication. It’s a way for us to keep you up to date with what’s happening at RBS and to let us hear your views and opinions – positive and negative – on how we’re measuring up.
For example, RBS have developed a series of Key Performance Indicators (KPIs), and you can now see how RBS is progressing towards these targets. They are also trying to get feedback on certain “hot topics”, such as job losses, pay and sponsorship. I’m sure they’d appreciate a few comments and feedback, which I’m sure many taxpayers would be willing to offer given that RBS are largely taxpayer-owned.
Whilst there are links to social media sites to bookmark and share pages within the microsite, and you can signup to the RSS feed and email updates, there is a lack of social media accounts supporting the site; it would be good to be able to interact and communicate with key people within RBS via Twitter, for example.
Overall, it’s good to see a bank trying to be more transparent and RBS should be commended for this, but the site still feels a little corporate and cold; social media is one way that this could be improved.