According to research from Sotrender, Barclays UK is the top UK bank/building society on Facebook, based on the number of fanpage likes.
At the end of August, Barclays had over 550,000 likes, up by nearly 2,000 in the month, with Barclaycard a couple of hundred thousand likes behind, second on the list, with 360,000. Here’s the top 10 UK banks on Facebook:
| 1 | Barclays UK | 556,242 |
| 2 | Barclaycard | 360,552 |
| 3 | Natwest | 300,230 |
| 4 | PayPal | 243,919 |
| 5 | Santander UK | 209,295 |
| 6 | The Royal Bank of Scotland | 77,731 |
| 7 | Lloyds Bank | 75,500 |
| 8 | Halifax | 64,480 |
| 9 | M&S Bank | 36,578 |
| 10 | Nationwide Building Society | 32,343 |
Engagement
However, despite having the most Facebook likes, Barclays does not fair so well when it comes to engaging their Facebook followers, such as receiving likes or commenting on posts. Only 1% of their likes are classed as engaged users, a far lower percentage than several other banks, including M&S (28%), Clydesdale Bank (19%) & HSBC UK (17%).
The most engaging tweets tended to be for competitions run by the bank, such as this one by M&S Bank:
For a chance to win the currency of your choice to the value of £100, simply tell us your favourite holiday destination. Terms and conditions apply: http://on.fb.me/1P5S3Sf
Posted by M&S Bank on Wednesday, 5 August 2015
Customer Service
Finally, Sotrender’s stats also look at how responsive UK banks are when it comes to customer service on Facebook.
Barclaycard responds to the highest percentage of posts on their page (almost 95%), in a pretty quick average time of 13 minutes 12 seconds. M&S bank fairs quite well too, answering 90% of posts in an average of just over 9 minutes, whilst Barclays UK responds to 85% of comments, in a decent time of 13 minutes 50 seconds.
View the full results of the Sotrender survey for August 2015.