Citibank Branch Of The Future

Citibank Union Square New York

Mashable has the details of a new bank branch launched by Citibank in Union Square, New York, dubbed the “bank of the future”:

Instead of picking up a paper brochure, patrons can use one of the six interactive sales walls with touchscreen capabilities to learn more about bank services. Instead of using deposit envelopes, they can use enhanced-image ATMs to deposit checks without them. And instead of waiting for business hours to speak with a customer service representative, customers can use a 24/7 video chat station in the ATM lobby.

Customers can access free Wi-Fi (in a private seating lounge if they are Citigold customers), and “media walls” display news, weather, and information about Citibank. The bank also created a chip that accesses a special Foursquare feed. Whenever a certain amount of people check in to the branch, an “internal marketing screen” shows which users are inside the branch at that very moment.

Hmm… some of this sounds great. The Foursquare feed sounds a little gimmicky and band-wagon jumpy to me. But I guess with the right tools in place banks can jump on and off these trends whilst they’re hot.

Surprised they haven’t decided to encourage dogs in, like Metrobank.

Business Insider says the branch will be open 7 days a week, and has a photo tour of the new branch.

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