Remember the pervy Aussie banker caught ogling a near-naked model on his PC screen whilst his colleague was interviewed on TV?
Well, quick-thinking HSBC decided to jump on the back of the story (the video has had over 3 million views on Youtube) by mocking the event in a recent ad in an Australian paper:
Not too sure how Macquarie will feel having the embarrassing story and a picture of one of their staff used in an ad for a competitor, but it’s a clever bit of time-sensitive marketing from HSBC. Leave it too long to get something like this out and the impact is lost.
Via Financial Brand.
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- A Run On RBS Bank? No, Just A Game Of American Football (August 20, 2015)
- HSBC Online Banking “Back To Normal” (January 7, 2016)
- HSBC SmartSave: New Micro-Savings App (December 5, 2016)