The examples include some creative mailings, public installations and random acts of kindness. My personal favourite is from the credit union that randomly gave out $50 notes instead of $20 notes around Christmas in 2008.
It was only a small campaign run for a single ATM, costing $3,000, but you can imagine the word-of-mouth effect this would have for those who got a $50 note instead of the requested $20.
Can you imagine any of our high-street banks doing that?
View all of the guerilla marketing campaigns at The Financial Brand.
- New Five Pound Note: All You Need To Know (September 12, 2016)
- Infographic: Financial Services & Social Media (March 6, 2015)
- UK Consumers “Sceptical” About Benefits of Digital-Only Banks (October 17, 2016)
- Price Tracking Site Launch: Be Notified When Price Drops (February 4, 2016)
- Spending & Budgeting iPhone App “Pennies” Updated with New Features (January 7, 2016)