Top 10 UK Banks On Social Media

The Financial Brand runs a quarterly review of the use of social media by banks, and have recently published the results of their research for the 3rd quarter of 2014.

social media

Below are the rankings of the top ten UK banks on social media, based on Financial Brand’s “Power 1oo Score”, which is calculated based on a range of factors, such as Facebook Likes, and Twitter followers.

# Bank Total
Facebook
Likes
Total
Twitter
Followers
All-Time
YouTube
Views
Power
100
Score
1 Natwest 226,700 41,800 5,572,839 812
2 Barclays 538,000 41,300 2,846,894 766
3 HSBC 164,200 10,900 3,802,259 588
4 Standard Chartered 231,600 27,200 4,662,705 545
5 Santander (UK) 130,500 3,122 4,925,586 500
6 Lloyds 58,700 37,700 818,869 291
7 UBS 29,300 61,000 1,158,010 247
8 RBS 60,400 6,436 1,098,301 158
9 Virgin Money 20,100 27,400 900,229 158
10 First Direct 31,100 4,185 939,261 145

As you can see Natwest comes top in their rankings, which is a bit of a surprise. I would have thought that First Direct would have ranked more highly, although their rankings are probably a function of their number of customers, which is not massive compared with the other high street banks.

For those interested in how banks manage social media interaction, eConsultancy has recently published a couple of articles which are worth a read:

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