First Direct “Buddy iPhone App” Spoof

First Direct has launched a series of viral videos depicting their “First Direct Buddies”, a team of specially-trained employees who are on call to help out customers in need of assistance, whatever their needs.

The videos promote the (fictional) Buddy iPhone app:

First Direct also have a Youtube channel where you can see further Buddy videos, amongst others.

Judging by some of the comments on the Buddy app, it looks as if quite a lot of people have been taken in by it, and think (or hope) that it’s real:

First Direct comments

Perhaps customers don’t expect a bank to do marketing in such an irreverent way like this?

Others are more cynical:

First Direct Comments

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